Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.
By: Holiday, Ryan.
Material type:
BookPublisher: New Delhi : New York, New York ; Portfolio/Penguin/Hachette India, [2014]Edition: revised & expanded edition.Description: xxix, 111 p. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781781254363 (pbk.); 9781591847380 (paperback).Subject(s): Marketing | Internet marketing | E-Marketing | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / E-Commerce / Internet MarketingDDC classification: 658.8 Summary: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- Provided by publisher.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur C4/3 | 658.8 (Browse shelf) | 1 | Available |
Includes bibliographical references.
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- Provided by publisher.
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